Haapsalu Neurological Rehabilitation Centre provides specialist rehabilitation services for children and adults with neurological conditions. BrandNew created a complete new identity and wayfinding system to make the centre feel more human, accessible and contemporary.
A key challenge was helping patients and visitors navigate a complex hospital and find treatment rooms across different wings as simply and intuitively as possible. The new symbol combines the forms of a brain and a heart, representing neurological expertise and human care. Large-scale typography, clear directional logic and an accessible colour system — designed with colour vision deficiencies in mind — bring clarity and consistency across the hospital, digital services and communication.