This bar is all about plants and how they taste (alcohol basically being liquid plants). For Botaanik, taste is everything, so we wanted to take a super-close look at the incredible flavours of plants. We chose X-ray photography to do this. We photographed all of the X-rays ourselves at a local vet’s clinic that agreed to rent out their equipment to us. The results were produced in collaboration with creative director Andres Siem. They earned the title of German Design Award Winner 2020 for Brand Identity and Excellent Communications Design.
WHAT WE DID
Visual identity / Communications Design