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We create visual identities, branding strategies, websites, infographics, packaging, and focused campaigns — all designed to grow and evolve with you. Our studio’s strength comes from a fast, efficient design process — all partners are practicing designers who work directly with clients, collaboratively or independently.
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Ready for new ideas
Ranno Päi
Founding partner | Designer | Project manager
A one-man folk dance ensemble, Ranno has seemingly limitless planning abilities that mean every project is choreographed perfectly. He has an MA in graphic design from the Estonian Academy of Arts, where he was the only student on his course to complete all of his works ahead of time. Since his energy knows no bounds, he also leads the graphic design programme at EUAS Mainor and lectures on the field of design. Of late, his work in BrandNew has seen him focussing in particular on Forus, Selver and Tehnopol.
Helen Illend
Partner | Art director
If you were a cat, you would want to be Helen’s cat: she would lavish just as much care on you as she does her clients in creating for them an all-encompassing visual world. She is characterised by a professionalism that comes from years of experience and an insatiable curiosity for innovation in design. She has an MA from the Estonian Academy of Arts and has lectured at EUAS Mainor. Before joining BrandNew she worked for the IDEA AD advertising agency, where she imagined the visual worlds of Visit Estonia, Vana Tallinn, Crafter’s, Laima, Kalev, Audentes, the State Forest Management Centre and more.
Risto Luhalep
Founding partner | Creative director | Copywriter
A powerhouse of smart ideas and a master copywriter, Risto says no humour is ever too black for him. Lately he has been picking up creative ideas on long walks with the newest four-legged member of his family. He has a degree in graphic design from the Estonian Academy of Arts and is a veteran of creativity courses. Prior to throwing in his lot with BrandNew, he showcased his talents in the Der Tank advertising agency, where his client portfolio included Elisa, Enterprise Estonia, Felix, Saaremaa Vodka, Estravel, Tetley and Eesti Ekspress.
