Estonian Defence Week 2026

One week. Six events. One distinctive visual system.

Estonian Defence Week brought together thousands of participants from 56 countries, uniting six major defence and security events under one shared framework.

Our task was to turn that complexity into a coherent visual experience.

We created a flexible visual event system that extended across the entire visitor journey — from accreditation, badges and wayfinding to exhibition stands, information graphics and large-format stage screens. Every touchpoint had to make information easier to navigate while keeping the Estonian Defence Week identity consistently visible and recognisable.

As the programme unfolded over several days, different events and audiences also needed to be clearly distinguished. We introduced controlled colour variations within the same design language, allowing elements such as badges and event graphics to signal different days and programmes without breaking the overall visual coherence.

The result was a unified visual system connecting brand, information and space into one recognisable event experience.

Team

Lead Event Designer: Risto Luhalep, BrandNew
Producer: Kingent Management
EDW visual identity: Martin Lazarev

WHAT WE DID
Infographics

HNRK

Haapsalu Neurological Rehabilitation Centre is a top-level medical facility providing rehabilitation services for children and adults with neurological conditions. The centre is known for its professional team and science-based approach. We helped HNRK with a full rebranding and designed all of the hospital’s internal infographics.

WHAT WE DID

Branding

Magistral

Magistral Shopping Centre is home to around 65 shops and service providers. In addition to a wide range of stores, visitors will find a café, various dining options, bank branches, a dry cleaner, and pharmacies. In 2024, alongside the renovation of the shopping centre, the logo was refreshed, and a distinctive visual identity was created for Magistral.

Magistral’s tagline, “Kõik on siin” (“Everything is here”), extends a warm welcome to visitors. More than just a slogan, it’s a promise—ensuring that everyone can find everything they need in one place.

Collaboration with Creative Director Elen-Greete Jaadla and Project Manager Marietta Apri.

WHAT WE DID

Branding, Infographic, Campaign

Tallinna Rakenduslik Kolledž

Tallinna Rakenduslik Kolledž (TARK) is a municipal vocational school in Tallinn, established in 2003 to meet the labor market’s demand for skilled workers. The school offers various study forms, including full-time, session-based, and workplace-based learning. It follows inclusive education principles, providing specialized programs for students with special educational needs (SEN). TARK focuses on practical training in fields such as construction, electrical energy, horticulture, home services, and handicrafts. The college is located at Kopli 98, North Tallinn.

WHAT WE DID

Branding / Infographic