NÖVA Caviar. A small aqua farm in the middle of pristine Estonian nature. Touched by wild forests, clean rivers and Nordic winds. Grown by passionate local farmers, supported by bio-science and trained by Japanese traditions.
Collaboration with: creative director Andres Siem and project manager Moonika Kiop.
Photos by Holger Kilumets and Jarek Jõepera.
Branding / Package design
The juniper berries used in distilling Crafter’s gins are re-used to make the non-alcoholic soft drink Re-crafted Crafter’s Junibeer and juniper berry beer. In total, 80% of the plant-based ingredients of Crafter’s gins are re-used. We created the labels for the abovementioned products.
Package
Ösel Birch is a refreshing drink made from birch sap to a secret recipe of a grandmother from the island of Saaremaa. The aim was to create a brand that would be simple but also reinforce the outstanding qualities of the product and make it stand out from its competitors. We designed a new series of packaging and helped develop campaign materials.
Branding / Campaign / Package