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Ranno Päi
Founding partner | Creative & Brand Designer
Ranno is a designer and one of the founding partners of BrandNew. With an MA in Graphic Design from the Estonian Academy of Arts, he combines a strong visual sensibility with strategic thinking, turning ideas into clear, distinctive and effective visual systems.
Alongside his work at BrandNew, Ranno is the Head of Visual Communication Design and a lecturer at Estonian Entrepreneurship University of Applied Sciences Mainor, where he helps future designers develop both their professional skills and their ability to think critically about visual communication.
At BrandNew, Ranno works with visual identities, branding and communication design, moving from strategy to concept and from concept to execution.
He is especially interested in clear ideas, strong visual systems and thoughtful design.
Helen Illend
Partner | Art director
If you were a cat, you would want to be Helen’s cat: she would lavish just as much care on you as she does her clients in creating for them an all-encompassing visual world. She is characterised by a professionalism that comes from years of experience and an insatiable curiosity for innovation in design. She has an MA from the Estonian Academy of Arts and has lectured at EUAS Mainor. Before joining BrandNew she worked for the IDEA AD advertising agency, where she imagined the visual worlds of Visit Estonia, Vana Tallinn, Crafter’s, Laima, Kalev, Audentes, the State Forest Management Centre and more.
Risto Luhalep
Founding partner | Creative director | Copywriter
Risto is BrandNew’s Creative Director, designer and brand thinker. At the heart of his work is one simple question: how can a good idea be made visible, recognisable and distinctive? He combines strategic thinking with a strong visual sensibility, moving comfortably between the big idea and the smallest detail. Whether creating a new brand, evolving an existing one or directing its creative expression, the aim remains the same — to find the distinction that gives a brand its own character and a reason to be remembered. Risto holds a degree in Graphic Design from the Estonian Academy of Arts and has extensive experience in branding, advertising and visual communication.
