{"id":855,"date":"2023-01-18T15:18:34","date_gmt":"2023-01-18T15:18:34","guid":{"rendered":"https:\/\/brandnew.ee\/?post_type=portfolio&#038;p=855"},"modified":"2023-10-11T09:30:17","modified_gmt":"2023-10-11T09:30:17","slug":"botaanik","status":"publish","type":"portfolio","link":"https:\/\/brandnew.ee\/en\/portfolio\/botaanik\/","title":{"rendered":"Botaanik"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"855\" class=\"elementor elementor-855\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04f911b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"04f911b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;952cdf1&quot;,&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;50&quot;,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_bg_x&quot;:&quot;50&quot;,&quot;jet_parallax_layout_bg_y&quot;:&quot;50&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5dbb1fa\" data-id=\"5dbb1fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd04465 elementor-widget elementor-widget-image\" data-id=\"bd04465\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/brandnew.ee\/wp-content\/uploads\/2022\/02\/Botaanik_1920x1080-1.jpg\" class=\"attachment-full size-full wp-image-748\" alt=\"\" srcset=\"https:\/\/brandnew.ee\/wp-content\/uploads\/2022\/02\/Botaanik_1920x1080-1.jpg 1920w, https:\/\/brandnew.ee\/wp-content\/uploads\/2022\/02\/Botaanik_1920x1080-1-300x169.jpg 300w, https:\/\/brandnew.ee\/wp-content\/uploads\/2022\/02\/Botaanik_1920x1080-1-1024x576.jpg 1024w, https:\/\/brandnew.ee\/wp-content\/uploads\/2022\/02\/Botaanik_1920x1080-1-768x432.jpg 768w, https:\/\/brandnew.ee\/wp-content\/uploads\/2022\/02\/Botaanik_1920x1080-1-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d8e46bf elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d8e46bf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;6a3ca97&quot;,&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;50&quot;,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_bg_x&quot;:&quot;50&quot;,&quot;jet_parallax_layout_bg_y&quot;:&quot;50&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-71ae730e\" data-id=\"71ae730e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34e5cc0b elementor-widget elementor-widget-text-editor\" data-id=\"34e5cc0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This bar is all about plants and how they taste (alcohol basically being liquid plants).\u2028For Botaanik, taste is everything, so we wanted to take a super-close look at the incredible flavours of plants. We chose X-ray photography to do this. We photographed all of the X-rays ourselves at a local vet\u2019s clinic that agreed to rent out their equipment to us.<br \/>The results were produced in collaboration with creative director Andres Siem.<br \/>They earned the title of German Design Award Winner 2020 for Brand Identity and Excellent Communications Design.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7798bc0f\" data-id=\"7798bc0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15262d2d elementor-widget elementor-widget-heading\" data-id=\"15262d2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">WHAT WE DID<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-621438 elementor-widget elementor-widget-text-editor\" data-id=\"621438\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tVisual identity \/ Communications Design \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6d63da elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a6d63da\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;952cdf1&quot;,&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;50&quot;,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_bg_x&quot;:&quot;50&quot;,&quot;jet_parallax_layout_bg_y&quot;:&quot;50&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31f0bf9\" data-id=\"31f0bf9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c5955c elementor-widget elementor-widget-image\" data-id=\"9c5955c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"955\" src=\"https:\/\/brandnew.ee\/wp-content\/uploads\/2022\/02\/Botaanik_1920x955-2.jpg\" class=\"attachment-full size-full wp-image-477\" alt=\"\" srcset=\"https:\/\/brandnew.ee\/wp-content\/uploads\/2022\/02\/Botaanik_1920x955-2.jpg 1920w, https:\/\/brandnew.ee\/wp-content\/uploads\/2022\/02\/Botaanik_1920x955-2-300x149.jpg 300w, https:\/\/brandnew.ee\/wp-content\/uploads\/2022\/02\/Botaanik_1920x955-2-1024x509.jpg 1024w, https:\/\/brandnew.ee\/wp-content\/uploads\/2022\/02\/Botaanik_1920x955-2-768x382.jpg 768w, https:\/\/brandnew.ee\/wp-content\/uploads\/2022\/02\/Botaanik_1920x955-2-1536x764.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91aecfa elementor-widget elementor-widget-image\" data-id=\"91aecfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"955\" src=\"https:\/\/brandnew.ee\/wp-content\/uploads\/2022\/02\/Botaanik_1920x955-3.jpg\" class=\"attachment-full size-full wp-image-478\" alt=\"\" srcset=\"https:\/\/brandnew.ee\/wp-content\/uploads\/2022\/02\/Botaanik_1920x955-3.jpg 1920w, https:\/\/brandnew.ee\/wp-content\/uploads\/2022\/02\/Botaanik_1920x955-3-300x149.jpg 300w, https:\/\/brandnew.ee\/wp-content\/uploads\/2022\/02\/Botaanik_1920x955-3-1024x509.jpg 1024w, https:\/\/brandnew.ee\/wp-content\/uploads\/2022\/02\/Botaanik_1920x955-3-768x382.jpg 768w, https:\/\/brandnew.ee\/wp-content\/uploads\/2022\/02\/Botaanik_1920x955-3-1536x764.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fedb24 elementor-widget elementor-widget-image\" data-id=\"0fedb24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"955\" src=\"https:\/\/brandnew.ee\/wp-content\/uploads\/2022\/02\/Botaanik_1920x955-4.jpg\" class=\"attachment-full size-full wp-image-479\" alt=\"\" srcset=\"https:\/\/brandnew.ee\/wp-content\/uploads\/2022\/02\/Botaanik_1920x955-4.jpg 1920w, https:\/\/brandnew.ee\/wp-content\/uploads\/2022\/02\/Botaanik_1920x955-4-300x149.jpg 300w, https:\/\/brandnew.ee\/wp-content\/uploads\/2022\/02\/Botaanik_1920x955-4-1024x509.jpg 1024w, https:\/\/brandnew.ee\/wp-content\/uploads\/2022\/02\/Botaanik_1920x955-4-768x382.jpg 768w, https:\/\/brandnew.ee\/wp-content\/uploads\/2022\/02\/Botaanik_1920x955-4-1536x764.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c62cc9 elementor-widget elementor-widget-image\" data-id=\"6c62cc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/brandnew.ee\/wp-content\/uploads\/2022\/02\/Botaanik_1920x1080-5.jpg\" class=\"attachment-full size-full wp-image-480\" alt=\"\" srcset=\"https:\/\/brandnew.ee\/wp-content\/uploads\/2022\/02\/Botaanik_1920x1080-5.jpg 1920w, https:\/\/brandnew.ee\/wp-content\/uploads\/2022\/02\/Botaanik_1920x1080-5-300x169.jpg 300w, https:\/\/brandnew.ee\/wp-content\/uploads\/2022\/02\/Botaanik_1920x1080-5-1024x576.jpg 1024w, https:\/\/brandnew.ee\/wp-content\/uploads\/2022\/02\/Botaanik_1920x1080-5-768x432.jpg 768w, https:\/\/brandnew.ee\/wp-content\/uploads\/2022\/02\/Botaanik_1920x1080-5-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This bar is all about plants and how they taste (alcohol basically being liquid plants).\u2028For Botaanik, taste is everything, so we wanted to take a super-close look at the incredible flavours of plants. We chose X-ray photography to do this. We photographed all of the X-rays ourselves at a local vet\u2019s clinic that agreed to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":748,"menu_order":0,"template":"elementor_header_footer","portfolio_category":[5,8],"portfolio_tag":[],"class_list":["post-855","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-branding","portfolio_category-graphic-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Botaanik - Brand New Creative Studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandnew.ee\/en\/portfolio\/botaanik\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Botaanik - Brand New Creative Studio\" \/>\n<meta property=\"og:description\" content=\"This bar is all about plants and how they taste (alcohol basically being liquid plants).\u2028For Botaanik, taste is everything, so we wanted to take a super-close look at the incredible flavours of plants. We chose X-ray photography to do this. 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